Forward is a Festival for creativity, design and communication happening in several different locations in Austria as well as in Germany. Based on the motto „Digital Eyes“ I had the apt idea to translate the printed Forward Magazine into the endless oddness of the world wide web. The aim of adapting the existing content for a responsive environment was not only to make it accessible for a wider audience but also to draw more attention to the Forward Magazine itself. Since the guys from Zwupp did an awesome job when designing it, a big issue for me was to maintain the playful charm of the physical magazine when bringing it on the screen. *open mag*