The "<3" is an abstracted heart which is usually used when younger people are texting. It should express their love for their chat partner, food, photos or other lovely things. But what has that got to do with me?

I am Julian Present and I absolutely  
l o v e  what I do. 

That's why I figured out that the "<3" in an unordinary font like the TS Block Bold would be the perfect logo for my personal branding. Why I chose such an impractical font?

I am Julian Present and I absolutely  L O V E  to do things others don't. 

To tell some stories in words I needed something different. I needed a font, which is like an old friend but a stranger at the same time. I needed something that is easy to read and gives the reader a certain feeling, which is not provided by the pure information in the words. I needed the Alte Haas Grotesk. The Alte Haas Grotesk is a font based on the Helvetica, but it has got some curves and it's edges aren't perfect. It is extremely practical but at the same time very emotional. And isn't that what design is all about?

I am Julian Present and I absolutely and exactly  L O V E  this.

+I am Julian Present and I absolutely  L O V E  to write much more than I usually intended.

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