Raiffeisen is a bank in Austria with a corporate identity based on the color yellow. The idea for
the shoot was to use a yellow couch as a couch is called a Bank in German. So it was a shooting
around the topic the yellow couch/Gelbe Bank. The goal of the shoot was to advertise their new
account for young people and that’s why I decided to go with a modern look for the models and
their posing.